Social Media Objectives, Strategies, and Tactics
The overall strategy for Choices focuses on engaging the audience in platforms that did not originally exist. This includes Instagram, Facebook, and Twitter. Even though Choices does have a Facebook page, it will be completely revamped to the point of needing to create new. The following three strategies have been defined as valuable and attainable for Choices.
Objective 1: Increase Choices page likes on Facebook by 500 likes in six months.
Strategy 1: Create publicity for Choices by working with local social media channels.
- Tactic 1.1: Invest $300.00 in a social media campaign promoting Choices services.
- Tactic 1.2: Ask for promotion on local blogs and local channels and in exchange provide free resources to parents and teachers. Promote the reviews on Facebook.
- Tactic 1.3: During the weekly local blog post provide a direct link to Choice Facebook page.
- Tactic 1.4: Post original blog content to the Facebook page on a weekly basis.
Objective 2: Create an Instagram and gain followers to 500 within six months.
Strategy 2: Convince target audience that Choices is a reputable, non-judgmental resource for both parents and teachers.
- Tactic 2.1: Create a branded hashtag for all photos posted to the site, and for those posting about Choices. (#Choiceslife, #ChoicesforWV – or something similar).
- Tactic 2.2: Post one photo per day about the Choices including client shared photos.
- Tactic 2.3: Cross post the Instagram photos to the Facebook account.
- Tactic 2.4: Ask guests to Instagram about Choices including selfies with Choices staff or locations.
Objective 3: Gain Choices Twitter followers by 500 in 6 months.
Strategy 3: Create Twitter to reach new fans and share information about Choices.
- Tactic 3.1: Cross post from Instagram to share photos from the branded hashtag.
- Tactic 3.2: Host a monthly live-tweet of training sessions for resources for parents and teachers.
- Tactic 3.3: Use popular hashtags to reach a wider audience.
- Tactic 3.4: Use Twitter to create games and trivia in order for followers to win prizes.
- Tactic 3.3: Use popular hashtags to reach a wider audience.
- Tactic 3.4: Use Twitter to create games and trivia in order for followers to win prizes.